The 2024 spring/summer forecast combines feminine and masculine palettes to promote more versatile, inclusive, and sustainable design. Key trends include bioluminescent glow tones, AI pastel wax colors, and dystopian neutral tones.
Table of content:
01. Aqua Glowing Blue
02. Dystopian Neutral Tones
03. Hemp Tan and Practical Greens
04. AI Pastel Wax Colors
05. Bright Glowing Underwater Tones
06. Retro Nautical Theme
07. Rebel Sharp Dance Red
08. Soft Yellow Tones
09. Subtropical Tones
10. Alien Pale Tones
Street shots:
01. Aqua Glowing Blue
A. Turquoise Lake Blue
B. Clear Cyan Blue
C. Neon Indigo
D. Tranquil Blue
E. Glacial Blue
Coloro-
A: 103-63-26
B: 086-70-25
C: 12032-36
D: 114-57-24
E: 11685-09
Pantone-
A: 164530TCX
B: 15-5218TCX
C: 18-3949 TCX
D: 174139 TCX
E: 144112 TCX
Blue remains a key tone for shoes and accessories, helping to create gender-inclusive styles, AI hyper-realistic styles, and sustainable designs.
Create monochromatic designs or use as a pop of color. Turquoise lake blue evokes a charming ocean and helps rejuvenate summer collections. Paired with futuristic styles and solid materials, this color also adds a refreshing techy feel.
Neon blue is an ideal choice for leather and leather alternatives and will accelerate the market in autumn and winter. The key color clear cyan blue is a blue-green tone that makes the palette more coordinated.
02. Dystopian Neutral Tones
A. Sepia brown
B. Powder cafe brown
C. Oatmeal beige
D. Digital fog grey
E. Recycled grey
Coloro-
A: 019-27-14
B: 024-21-05
C: 030-69-10
D: 047-82-01
E: 000-64-00
Pantone-
A: 19-1220 TCX
B: 19-1109TCX
C: 14-1208 TCX
D: 134303 TCX
E: 175104 TCX
In 2024, as the dystopian aesthetic continues to sweep the market and folk horror and dark natural themes become more popular, durable neutral tones present a new narrative of long-term color in fashion themes.
Use a complementary brown and grey base palette of responsible sourced leather, leather alternatives, fabrics and solid materials.
Adhering to recyclable concepts and limiting the use of metal accessories is critical for the classic minimalist luxury style.
03. Hemp Tan and Practical Greens
A. Hemp tan
B. Seaweed green
C. Deep olive
D. Recycled grey
Coloro-
A: 04968-30
B: D50-40-14
C: 041-28-11
D: 000-64-00
Pantone-
A: 15-0544 TCX
B: 180529 TCX
C: 19-0516 TCX
D: 17-5104 TCX
Green has a dual meaning in the 2024 spring/summer categories. Its tones not only highlight nature’s healing energy but also reflect the representative dystopian dark themes of the crisis era.
The bright hemp tan returns to dominate the palette, along with casual and practical recycled grey and dark green.
It can be used alone as a pop of color or combined into a monochromatic palette for glossy, matte or satin surfaces. Suitable for all categories.
04. AI Pastel Wax Colors
A. Crème brûlée
B. Pink ice cream color
C. Glacial blue
D. Optical white
E. Mint bioluminescence
F. Galaxy hyacinth purple
G. Extraordinary pink
H. Sage green
Coloro-
A: 038-86-20
B: 152-85-11
C: 116-85-09
D: 37-93-00
E: 072-84-17
F: 134 73-06
G: 021-80-08
H: 1071-65-06
Pantone-
A: 12-0824TCX
B: 13-2801 TCX
C: 14-4112 TCX
D: 11-4800 TCX
E: 13-5911 TCX
F: 14-3907 TCX
G: 14-1310 TCX
H: 16-5808 TCX
Evolving AI creativity has inspired new color combinations, with novel textures and gradients. Under this trend, pastel waxes present a new fashion this season.
Choose a balanced palette of pastel waxes or use crème brûlée and pink ice cream alone. Continue the minimalist single color design to fully demonstrate the personality of the color.
Consider pairing with sage green, optical white and extraordinary pink to create a calming contrasting look. This palette is suitable for soft materials, solid materials and leather products.
05. Bright Glowing Underwater Tones
A. Clear cyan blue
B. Sunset coral
C. Neon gold orange
D. Vivid strawberry red
E. Hemp tan
F. New leaf green
G. Galaxy hyacinth purple
Coloro-
A: 086-70-25
B: 009-58-31
C: 028-67-41
D: D02-46-33
E: 049-68-30
F: 062-75-27
G: 134-73-06
Pantone-
A: 15-5218 TCX
B: 17-1647 TCX
C: 15-1164 TCX
D: 18-1754 TCX
E: 15-0544 TCX
F: 14-0156 TCX
G: 14-3907 TCX
Influenced by natural ecosystems and AI creativity, this season, colors, materials and styles draw inspiration from the underwater world.
When replicating the colors of glowing organisms and plants, glowing tones are critical. Use key colors clear cyan blue and sunset coral, paired with bright colors (such as neon gold orange) or relatively lighter highlighter colors to update casual and formal wear with a vibrant palette. This palette is suitable for various materials, especially solid materials and jewelry.
06. Retro Nautical Theme
A. Turquoise lake blue
B. Golden daisy
C. Flame red
D. Elegant burgundy
E. Extraordinary pink
F. Glacial blue
G. Optical white
Coloro-
A: 103-63-26
B: 037-82-32
C: 016-49-37
D: 010-38-36
E: 021-80-08
F: 116-85-09
G: 037-93-00
Pantone-
A: 16-4530TCX
B: 14-0850 TCX
C: 17-1463 TCX
D: 18-1657 TCX
E: 14-1310 TCX
F: 14-4112 TCX
G: 11-4800 TCX
This retro-looking palette feels familiar yet new. The colors echo retro resort and nautical themes to convey stability and comfort in uncertain times.
Multi-color matching is an ideal choice to update striped or folk custom prints. These colors can also be used alone for summer essential single items. Turquoise lake blue evokes pools and surfing, which is critical to this theme. Use the key color extraordinary pink as an upscale neutral. Suitable for soft materials, solid materials and leather products.
07. Rebel Sharp Dance Red
A. Elegant burgundy
B. Cosmetic pink
C. Vivid strawberry red
D. Terracotta
E. Cranberry juice red
F. Black
G. Optical white
Color-
A: 010-38-36
B: 154-63 12
C: 00246-33
D: 022-62-16
E: 008-26-26
F: 153-19-00
G: 037-93-00
Pantone-
A: 18-1557 TCX
B: 16-1708 TCX
C: 18-1754 TCX
D: 16-1422 TCX
E: 19-1934 TCX
F: 19-4203 TCX
G: 11-4800 TCX
Red reflects the rebellious tone that runs through 2024, conveying a sense of urgency and optimism. This tone is expected to become a popular subculture color in the youth sector.
When creating styles with visual impact for day and night, pair with light or dark pink tones to perfectly interpret the Y2K millennium aesthetic.
The combination of terracotta and cranberry juice red will attract more audiences and add novelty to prints or colorful designs. This palette is suitable for responsibly sourced leather, leather alternatives, fabrics and solid materials.
08. Soft Yellow Tones
A. Golden daisy
B. Crème brûlée
C. Deep olive
D. Sepia brown
E. Powder cafe brown
Coloro-
A: 037-82-32
B: 038-86-20
C: 041-28-11
D: 019-27-14
E: 024 21-05
Pantone-
A: 14-0850 TCX
B: 12-0824 TCX
C: 19-0516 TCX
D: 19-1220 TCX
E: 19-1109 TCX
Due to consumers’ increasing desire for stability and care for the planet, soft yellow tones can raise awareness of natural resources while giving a warm, optimistic and nostalgic feel, so they remain an important color this season.
As a key color this season, the bright golden daisy occupies a prominent position in the palette and is complemented by the light yellow crème brûlée. Suitable for leather, leather alternatives and solid materials. Deep olive and brown tones can be used as base colors.
09. Subtropical Tones
A. Future dusk
B. Midnight plum
C. Ultra bright purple
D. Hemp tan
E. Rich rust
Coloro-
A: 129-3518
B: 151-22-09
C: 114347-32
D: 049-68-30
E: 015-33-25
Pantone-
A: 19-3936TCX
B: 19-3316 TCX
C: 18-3223 TCX
D: 15-0544 TCX
E: 18-1442 TCX
As consumers accept and acknowledge their complex emotions, rich dark colors give a luxurious, mysterious, minimalist and gorgeous feel, helping to update classic bright summer colors.
Focus on stillness and tranquility. The color between blue and purple, future dusk, is the color of the year and dominates the palette. It can be paired with last season’s midnight plum.
Consider also pairing with highly saturated gem tones and rich rust in the red-brown series. It is recommended to use subtropical tones in solid materials, leather and fabrics to create casual and all-day styles and launch resort collections. These tones are key to making print compositions more vivid.
10. Alien Pale Tones
A. Mint bioluminescence
B. Chalk white
C. Cold brew matcha
D. Digital fog grey
E. Glacial blue
Coloro-
A: 072-8417
B: 03484-05
C: 055-85-20
D: 047-82-01
E: 116-85-09
Pantone-
A: 13-5911 TCX
B: 12-0304 TCX
C: 13-0319 TCX
D: 13-4303 TCX
E: 14-4112 TCX
In 2024, as the space economy continues to develop, futuristic trends and colors that connect nature and technology will continue to prevail in the market.
The alien-style mint bioluminescence dominates the palette. This near-fluorescent biologically synthesized color portrays a space-age atmosphere. Pair it with last season’s cold brew matcha green from the green series, used in responsibly sourced leather and bio-materials. Pair with gray, blue, and chalk white to create a colorful effect, especially suitable for solid materials.
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